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Imagines in your Mind: iconographic and iconologic aspects of some themes of contemporary visual culture
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Arbanová, Linda (referee)
The final work of the Bachelor degree titled Living in us deals with iconographic and iconological aspects of certain themes of contemporary visual culture. It focuses on Advertising which maps from the point of view of development and its facilities whilst ignoring the effects on the recipient. Terrain research endeavours to reach this via its eventual analysis. The work attempts to answer via questionnaire the question whether the adversing which we are surrounded by is linked to preconceptions of christian culture. The educational file of work is represented by an accompanying installation program of works by Adriena Simotova. The artistically applied theme rellies on the direct coherent phenomenon of 30 Advertising. The result is an advert on Christianity which I created in accordance with the results of the questionairre. These outlined ' today's person's' idea of paradise which became the motive for a completed advertising leaflet.
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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Semiotics and Ideology in Political Marketing: Analysis of Selected Election Campaigns
Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
In this diploma thesis I will deal with verbal and visual expressions of selected electoral campaigns. Especially the campaigns of Barack Obama and Andrej Babiš, selected on the basis of distinct similarities, but also the campaigns of Karel Schwarzenberg and Miloš Zeman competing during the presidential election. I will introduce the techniques and strategies of political marketing in different media types. I will also describe the functioning and effects of a political self-representation. I will also examine the ideological function of a political campaign. I will use the critical discourse analysis of individual campaigns as a method of my research. My work will be based on different definitions of ideology, especially Althusser's, and Barthes' concept of amplification. Another tool will be an iconologic interpretation of the above mentioned campaigns. I will draw from Vilém Flusser's communicology, but also from the works of Pierre Bourdieu and Susan Sontag. In my work I will also pursue the concept of media reality that affects our daily lives. In this part I will be based on Niklas Luhmann and Jean Baudrillard and his theory of simulacra.
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From monasteries to men. The significance of monastic architecture and its art in the New Spain of 16th century
Brenišínová, Monika ; Křížová, Markéta (advisor) ; Štěpánek, Pavel (referee) ; Marek, Pavel (referee)
In my dissertation, I inquire into the phenomenon of monastic architecture and its plastic decoration in 16th century New Spain. The aim of this work is to present Mexican monasteries and their artistic significance. In my analysis, I build on the interpretation of monastic architecture from the perspective of early colonial society, I also reflect on the individual level, assessing its impact on the conquest and colonization of America. The methodology of this research project combines analysis of historical (e.g. study of historical sources) and art historical processes (iconological analysis of E. Panofsky) with analysis of anthropological concepts (e.g. rituals of transition of A. van Gennep, thick description of Cl. Geertz, concepts of liminality, structure and communitas of V. Turner). During my PhD studies, I conducted a field trip in Central Mexico (2013), supported by a grant from the Government of Mexico. I visited and documented one hundred and sixteen monasteries and the photographic documentation is the main empirical source of my analysis which further draws from the study of historical sources and academic literature. My research primarily focuses on three aspects: 1. the monastic architecture and art; 2. the role of the monastery in the process of European conquest and colonization...
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Art historian Rudolf Chadraba and his work
Johanidesová, Tereza ; Konečný, Lubomír (advisor) ; Hlobil, Ivo (referee)
The aim of this thesis is to explore and evaluate the scientific work of art historian Rudolf Chadraba who is generally considered to be one of the founders and the most distinctive representatives of an iconological method in czech art history. The Master's thesis doesn't make efforts to survey Chadraba's scientific career from biographic point of view in a clearly and chronologically way, because the main focus of the interpretation lies on starting points of Chadraba's work, specific influences on him, particular motifs and themes, which are penetrating and reflected in his academical works of art historian and which therefore form his peculiar method. Biographical information about Rudolf Chadraba is introduced here only briefly, the text tends to point out Chadraba's transdisciplinary approach and his extensive conception of iconology. Moreover, it pays a lot of attention to influences of such personalities as Max Dvořák, Ladislav Cejp, Alois Dempf, Josef Strzygowski or Herbert Read, who represent important source of inspiration in Chadraba's scientific work. Theories and methods of these scholars in connection with Chadraba's interest in tradition and triumphalism in christian art initiated his pursuing parallels between european and oriental art, which were insufficiently employed in czech art...
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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The meaning of ideas about the end of the word in the process of conquest and colonization of America
Brenišínová, Monika ; Křížová, Markéta (advisor) ; Binková, Simona (referee)
The aim of this diploma thesis is to explore the possible influence of the idea of the end of the world on the process of conquest and colonization of America. The author tries to answer this question through the study of selected images of the Last Judgment. The purpose aim of this thesis is not to describe or stylistically classify given works of art, but to interpret them using the methodology based on the semiotic conception of culture as public symbolical system that allows to interpret the culture and its expressions in their social connections. As the topic of this work is related to the question of death and finality, the chosen works of art are interpreted also in connection with A. van Gennep's idea of "rites of passage", which enables to pass from one life stage to another. The main source for analysis is the photographic material, which illustrates images and reliefs of the Last Judgment in their natural environment.
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Imagines in your Mind: iconographic and iconologic aspects of some themes of contemporary visual culture
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Arbanová, Linda (referee)
The final work of the Bachelor degree titled Living in us deals with iconographic and iconological aspects of certain themes of contemporary visual culture. It focuses on Advertising which maps from the point of view of development and its facilities whilst ignoring the effects on the recipient. Terrain research endeavours to reach this via its eventual analysis. The work attempts to answer via questionnaire the question whether the adversing which we are surrounded by is linked to preconceptions of christian culture. The educational file of work is represented by an accompanying installation program of works by Adriena Simotova. The artistically applied theme rellies on the direct coherent phenomenon of 30 Advertising. The result is an advert on Christianity which I created in accordance with the results of the questionairre. These outlined ' today's person's' idea of paradise which became the motive for a completed advertising leaflet.
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Ilustration of book Massopust by Vavřince Leandra Rvačovsky in visual culture
ADÁMEK, Petr
This bachelor thesis aims to provide an iconographic as well as iconological analysis of picture illustrations in L. L. Rvačovský's title Massopust, and describe their relation to the Early Modern Visual Culture. It examines in detail the narrative plane of several of these illustrations and their accompanying text Exempels. Afterwards, based on conclusions of the above mentioned analysis as well as on further analysis of contemporary visual and textual material, the paper classifies the illustrations within the context of late medieval and early modern culture.
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